Consistency is key.

I developed comprehensive brand guides for Bliss, ensuring consistency across all packaging, marketing materials, and digital assets. These guides established clear standards for logo usage, typography, color palettes, and packaging aesthetics, creating a seamless brand identity across all platforms.

By defining a cohesive visual language, these branding guides helped maintain the brand’s playful yet sophisticated look, ensuring that all licensed products, in-store displays, and digital content aligned with Bliss’s core identity.